Our growers are at tipping point.
Show them you care.
In the news
Three key issues
Through active storytelling, we want to raise awareness and drive action to bring much-needed change for our industry, fast.
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In what other sector would a 30-65% increase in production costs and a 3-5% margin seem like a viable business decision? This is the reality facing our growers right now.
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The policy pile-on in the past 18 months has dramatically changed how growers do business. There has been a raft of changes to IR and HR policies so rapid in succession that growers are struggling to keep up.
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For too long we have sat back and watched our growers be dragged through the mud.
Our growers care.
It’s time to spread the truth.
Our growers need your help
Over the past century, our growers have endured numerous floods, droughts, cyclones, hailstorms, and a pandemic.
Yet the challenges falling on our growers’ shoulders have never felt heavier as they deliver fresh, high-quality produce to Aussie families.
These are resourceful people, the men and women of horticulture. They take enormous risks all the time and they are used to that. But they cannot overcome this problem. And it's incredibly frustrating. And one by one they're gonna give up.
– Shane Fitzgerald, Agronomist